Paid Local Ads
Local SEO compounds — but takes time. While that engine builds, paid ads put you in front of high-intent prospects today. We run Google Local Services Ads, Search, and geo-targeted Meta campaigns tuned for one outcome: booked appointments, not vanity clicks.
The Opportunity
Local SEO is the long game — necessary, but slow. Paid ads are the bridge: launched correctly, they bring in booked appointments the same week, while the organic engine builds behind them. The trick is paying for bookings, not clicks.
Local Services Ads are the rare paid channel that charges per qualified lead, not per click. No wasted spend on people who never call — and disputed leads are credited back.
Unlike SEO, paid ads turn on instantly. The moment LSA verification or a Search campaign goes live, you can start seeing inbound calls and form submissions the same week.
Someone searching "[service] near me" or "[city] [service]" is ready to act. Conversion rates from those queries dwarf generic interest-based traffic — when the landing experience is set up right.
Our Process
Four stages that take you from idle ad budget to a live, measured paid acquisition engine — in under 30 days.
We audit your current ad accounts — if any — and benchmark cost-per-click, cost-per-lead, and conversion paths in your service area. You leave with a clear view of where spend is leaking and what budget gets results.
Google Local Services Ads are the highest-intent local ads available — but verification can take weeks. We start there first so the LSA badge is earning bookings while we build out Search and Meta in parallel.
We launch geo-targeted Google Search campaigns for high-intent queries and Meta campaigns for awareness plus retargeting. Call tracking and conversion tracking are wired up before the first dollar runs.
Weekly we review which keywords, audiences, and creatives drive booked appointments — not just clicks — and reallocate budget toward what's working. The metric we optimise is cost per booked appointment, not CPM.
What We Run
A paid local engine isn't just one campaign — it's three complementary channels feeding into a measurement layer that ties every dollar to a booked appointment.
What's Included
One fixed management fee covers strategy, setup, creative, tracking, and ongoing optimisation for the full 60-day pilot. (Ad spend is separate and paid directly to Google and Meta.)
Every campaign reports on cost per booked appointment — not cost per click or cost per lead. That's the only number that matters, and it's the only one we optimise against.
Client Result
"Our LSA campaign verified in week two and we were taking calls from it by day 18. By week eight, our cost per booked new-customer consult was less than half of what our previous agency was hitting on regular Google Ads."
FAQ
It varies by industry and market — a low-competition category in a mid-size city can see results from $1,500–$3,000/month; a high-competition category in a major metro typically needs $8,000+. On the audit call we model your local cost-per-click and competitor density so you start with a budget that actually buys meaningful volume — not a vanity spend.
We handle it. Ad copy, headlines, extensions, and Meta image/video creative are all produced in-house and tuned to your industry. You review and approve before anything runs. We don't need a marketing team on your side.
LSA charges per qualified lead — not per click — and the Google Guaranteed badge is a major trust signal in the search result. For most eligible local categories it converts at 2–4× the rate of regular Search Ads. We run both because they capture different intent moments, but LSA is usually the cheapest path to your first booking.
Dynamic call tracking assigns a unique phone number to each ad source, so every inbound call is attributed to the channel that drove it. Form and booking submissions tie back via UTMs and CRM integration. We also upload offline conversions (kept-and-completed appointments) back to Google so the algorithm bids toward what actually books — not just who clicks.
We don't wait for the monthly report. Weekly we review which campaigns, ad groups, and keywords are above target — and pause, restructure, or reallocate budget. If after 60 days a paid channel still isn't economic for your market, we'll tell you straight; sometimes the answer is "lean into local SEO instead." You won't hear us pretend a bad channel is working.